Brad Merriman | Principal

Brad oversees MR’s business and strategic planning practice and has led or been a primary advisor on the MR team in planning new developments, enhancing business practices, improving financial performance, developing re-positioning and turnaround strategies, and analyzing expansion initiatives for a broad range of clients on six continents.

Brad joined MR in 1996, following several years in management and strategic planning at two publicly-traded firms in the financial products/services sector. Formerly president and managing partner of a private firm, he has personal experience in taking a preliminary business concept, developing a business plan, executing the plan and turning it into a profitable business, and ultimately exiting successfully – both in terms of return on investment and leaving behind a viable company.

Currently Chairman of the Thea Awards Committee, Brad has held a variety of committee and regional board positions and been an active member of the TEA for over ten years. Brad holds a B.S. degree from San Diego State University.

Brad's clients include:

Commercial theme parks & attractions

Anheuser Busch – Sea World
Lotte World
Metro-Goldwyn-Mayer Studios
Warner Bros. Studios
Universal Studios
Viacom / Paramount Studios

Corporate, promotional & brand centers

Ford Motor Company
Kennedy Space Center
The Time Warner Company
Volkswagen AG

Private not-for-profit organizations

American Museum of Natural History
California Academy of Sciences
The Henry Ford
National Children’s Museum
Please Touch Museum