The Walt Disney Company confirmed that it would submit plans for its first theme park in mainland China. Newspaper reports have said Shanghai Disneyland would be a joint venture with the local government. Disney did not confirm the terms of the joint application report it has worked out with the Shanghai government. The project must be approved by China’s central government. Los Angeles Times Reporter Dawn C. Chmielewski contacted Management Resources while researching this story.
"It's one of the largest markets in the world, if not the largest market in the world," said James H. Higashi, a principal of Management Resources in Tustin, a consultant to the theme park industry. "It's one of the prime markets in the world, with a growing middle class. It certainly is a target market."
In building the 320-acre Hong Kong Disneyland that opened in 2005, the government put up $2.9 billion for the park and related infrastructure development, while Disney invested $314 million.
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MR Principal Quoted in the Los Angeles Times
Posted on Saturday January 10, 2009
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